EIEIO… and on this farm
// July 15th, 2008 // No Comments » // Daily Life, Mind, Work
I receive Dan Miller’s 48 Days email newsletter each week. He is a wonderful communicator focusing on the message of going for your dreams as it relates to your occupation. He often prompts us to try new things and get out of ruts that we so often get stuck in. His latest book “No More Mondays: Fire Yourself — and Other Revolutionary Ways to Discover Your True Calling at Work“, is great. This week his newsletter contained an old and familiar line from Old McDonald’s farm. Instead of cows and chickens, Dan share’s some neat tips about how to engage people when you write, speak, or even while you’re at work. Using EIEIO, you get the following:
- (E) - Entertain
- (I) - Inspire
- (E) - Educate
- (I) - Inform
- (O) - Outrage
Says Dan:
I see so many people and companies speak or write without including any of these elements. They tell people their personal story or the features of their new product. All the while, their customers, coworkers and bosses are waiting for something that will Entertain, Inspire, Educate, Inform or Outrage them. If you’re trying to move up - just follow Old McDonald’s formula. You’ll be amazed at the success you’ll unleash.







